By Julia Prior. Account Coordinator

With the spring conference season over, Public Relations representatives from companies around the world are in recovery mode after attending industry conferences and trade shows. The three to four month flurry of trade shows, expos and conferences can be daunting, even for a seasoned professional, but for a beginner, it’s downright terrifying. Between traveling, staffing booths and meeting with media, the whole season can be quite an ordeal. Here are our top six tips for getting through it in one piece.

Image courtesy of flickr.com/energytomorrow

Image courtesy of flickr.com/energytomorrow

1. Preparation. This is probably the most important item on the list. Starting as soon as possible, nail down travel and logistical plans that you can. As soon as you have your hotel and booth number, begin planning your logistics. Will you be renting a car or walking? Are Taxis readily available in case walking isn’t an option? (Rain, heat, etc.)

2. Preparation. This is on the list twice because yes, it is just that important. Not only should you have any and all logistics planned out, but you should also have planned your messaging and key topics for the conference. Be focused and remember your audience. Make sure that if a reporter walks up to your booth, you have something newsworthy to tell them.

3. Research. This goes along with the preparation points. Research everything. What other companies will be attending? Will there be media there? Will you have a chance to meet with the media? Have they written about you before?

4. Comfortable Shoes. On a more literal note, you’ll be standing a lot during a conference. Make sure to bring comfortable shoes that you’re comfortable standing and walking in for hours at a time. You don’t want to worry about your feet aching when answer questions from reporters or potential customers.

5. Start your planning early. Begin nailing down messaging and booking media appointments at least 2-3 weeks before the conference. Don’t risk missing out on a media opportunity because you waited too long and all your target reporters were booked solid.

6. Sleep! Make sure to get enough sleep every night of the conference. I know, there are always tons of networking events, happy hours, and sponsored parties to go to. But you want to be on your A game when representing your brand, so make sure you are operating at your highest level. Making sure you get enough sleep during the conference will also help you hit the ground running when you get back to the office after the conference.

Bonus Tip! Don’t go alone! Make sure you have support, whether on or off site from your PR and Marketing teams. They can help set media appointments, brief you on the background of the media in attendance, and even assist with nailing down messaging so everyone at the conference is saying the same thing.

So now you’re ready! Keep these tips in mind this fall when you start planning your conference schedule. Remember, planning and preparation is key for conference season success.

What are your top things you do to survive industry events?