We’re here to help. Really.

By:  Julia Prior

Having a PR firm under contract can be a huge asset to your brand, and if you know how to use them they can help your brand grow and succeed in the media and the minds of your customers. We’ve put our heads together on the top ways you can get the most out of your PR firm.

  1. Communicate with them. Your PR agency is an extension of your marketing team. Keep them in the loop with any changes to your marketing strategy. Allowing them the same insight as members of your in-house marketing team will allow your agency to create a more seamless, comprehensive strategy for your brand.
  2. Take them with you to events. Big events, small events, your PR team can help you extend the value of your trade show investment.  We can promote your news at the event and schedule 1:1 interviews with media and analysts. We can ensure that your news appears in the conference Show Daily or newspaper. As communicators, PR people have skills and knowledge stretching across many subjects and are the perfect asset to help you make the most out of your event.
  3. Don’t underestimate them. PR professionals are skilled multi-taskers and jacks of all trades. It’s easy to assume that they just do press release writing and media pitching if that’s all you’ve asked them to help with.  However, their list of services may range much wider.  If it isn’t in their scope of work, not only will they tell you, but they might also advise you on where you can get the service you need.
  4. Don’t think you’re overloading them-unless they say you are. Your PR firm is there to help you. Their primary role is to help you do your job and  o help your brand grow. Don’t be afraid to call them, think you’re interrupting them or think they’re too busy for your project.
  5. Trust their instincts. The value of hiring a public relations agency is the perspective they offer as an outside member of your team.

At its very core, your contract with your PR firm is a business relationship. Communication and collaboration are the basic steps that will allow both you and your firm to grow and succeed with each other.

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