By Robyn Brown

CERAWeek 2010, March 8 – 12, recently wrapped a successful event in Houston, and Microsoft’s Oil & Gas and Utilities Groups once again participated in a significant way. Why was Microsoft at this primarily energy-focused event? CERAWeek provides a unique opportunity for Microsoft to join in the global energy conversation and share the role IT can have in meeting the challenges faced by oil & gas and utilities organizations. Here’s a brief recap of Microsoft’s involvement:


  • Rob Bernard, Microsoft chief environmental strategist, participated in a panel presentation about energy sustainability.
  • Larry Cochrane, Microsoft technology strategist/architect, Worldwide Power & Utilities Industries, participated in a panel presentation on technology related to smart grid initiatives, along with Microsoft partner, Alstom.

News Announcements

  • Wednesday at CERAWeek, Microsoft announced the regional findings for the Microsoft and Accenture “Oil & Gas Collaboration Survey 2010”. The research highlights the state of collaboration among oil and gas professionals worldwide and the adoption rate of collaboration technologies such as social media.
  • Thursday, Microsoft announced the results of a smart grid technology survey with responses from almost 200 professionals within electric, gas and water utilities and related companies around the world. The survey highlights a range of challenges — from financial and regulatory to technology and return-on-investment — for utilities already unsure of the right path to building the ”smart grid.”

Catch ongoing updates of Microsoft news after CERAWeek online via Twitter (#MSOilGas, #MSUtilities) or from the Microsoft Oil & Gas and Utilities blogs.

From a PR perspective, CERAWeek was an opportunity to launch an integrated outreach into both industries showcasing Microsoft capabilities and thought leadership. Our PR efforts leveraged a full array of tactics including primary research, media interviews, social media, speaking opportunities and videotaped interviews with Microsoft subject matter experts, which ran on kiosks during the conference and will be archived on the CERAWeek web site for a full year to come.

 It’s the best of all worlds when a client’s best leaders shine at the industries’ top forum. Mission  accomplished!