By Robyn Brown

From the executive level, Microsoft is taking center stage in the oil and gas industry. This month’s issues of E&P and Oil & Gas Investor feature executive Q&A articles about Microsoft CEO Steve Ballmer and his vision for information technology in the industry. The articles are based on an interview with Steve and Hart Energy editors Leslie Haines and Judy Maksoud at Microsoft’s Global Energy Forum in January, where Steve also gave a special presentation to an audience of 700 attendees.

With placement in two well-regarded industry trade publications, these features go a long way in confirming Microsoft’s relevance to Oil & Gas. Noted in the E&P article, Steve spoke  about:

  • Cloud computing is No. 1, especially in an industry like oil and gas where there’s so much data involved and collaboration across company boundaries.
  • New visualization and user interface technology that will change how professionals work. Example: Landmark Graphics’ use of Xbox in its geologic modeling software.
  • The line between social networking and collaboration will start to evaporate – just check out the results of Microsoft and Accenture’s “Oil & Gas Collaboration Survey 2010” for proof.

Steve Ballmer at Microsoft’s Global Energy Forum in Houston.