By Virginia Brooks, president and CEO of Brooks & Associates Public Relations

To all of our clients, associates, friends and constituents,

Welcome to the Brooks & Associates’ agency blog, Brooks 360. Our intention is to keep you better informed of agency happenings, success stories and new ideas. This is your 360-degree view of Brooks & Associates Public Relations.

As our agency approaches its 10-year anniversary next April, we’ve begun to reflect on the evolution and changes that have brought us to this point. Back in the year 2000, EDS was a standalone company and HP was their customer, Sabre Holdings was a publicly-traded company selling to a booming travel market, Microsoft had not yet entered the oil & gas, utilities and chemicals verticals, Recursion Software was still part of ObjectSpace, and if SMU’s Cox School of Business did have an executive education program it certainly wasn’t tailored to executive women and sports management. What a difference 10 years has made for our clients and our agency.

Back in 2000, WiFi wasn’t yet available at Starbucks, Brooks & Associates was still dialing up for internet access, and the world was still using Microsoft Windows 98. The media was a lot different, too – many press releases were still being faxed, news rooms were chock full of reporters, many cities still had two newspapers (remember that?) and online publishing was a thing of the future. We’re talking less these days about obscene profits and more about corporate social responsibility and environmental conservation – pretty unheard of in the oil patch 10 years ago. And common every-day readers are commenting directly to reporters on Twitter feeds and blog postings and post-script comments added to online articles.

Today, we’ve blown past mainframe computers, distributed computing and even the World Wide Web,  and we’re embarking on a world of social media. Twitter is changing world politics, Facebook is connecting millions, and anyone with a cell phone can make a movie on YouTube or catch the Lost episode they missed the night before.

Small wonder that our clients are looking to us now more than ever to keep them current with the ever-changing mainstream media.

Some things never change, though. We still have to have a story, we still have to have a crisp message and we still have to pitch to the journalists who care most to reach the audiences who can make things happen. So as fast as things change, don’t things really stay the same? After all, communication is still communication.

 Until next time,

 Virginia

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